Tip #1: Think Trendy- Those hard-to-find glasses that the Hollywood stars are wearing are just the type of reward your VIPs are looking for.
Tip #2: Think high-end- Better to give special customers a tiny box of really pricey chocolates than a huge bag of cheap stuff.
Tip #3: Think exclusive- Set up a separate place at an event for VIPs to get their loot; it makes them feel special—and boosts loyalty.
**Retrieved from Successful Promotions magazine issue May/June 2006
Tip #4: Need ideas for giving gifts to people across a variety of demographics:
- Generation Y (about age 28 and younger): Oakley eyewear, OGIO handbags and duffel bags, Apple ipods.
- Gen X (about age 28 to 42): Target gift cards, Nike running shoes, Omaha steaks.
- Baby Busters (about age 42 to 48): Riedel wine glasses, Tiffany jewelry, Sony plasma televisions.
- Baby Boomers (about age 48 to 65): DeWalt tools, Tag Heuer watches, Viking kitchen appliances.
- Managers: Nordstroms gift cards, Canon digital cameras.
- Sales force: Movado watches, Bose home theater.
**Retrieved from Successful Promotions magazine issue September 2006 Article: “It’s All About the Brand
Tip #5: It’s better to make your company logo and information on the promotional product stylish but unobtrusive, so the client won’t be embarrassed to use the product.
Tip #6: Lumpy mail works better, DIMENSIONAL mail works best!!
Tip #7: Promotional products not only improve direct mail response, but they can impact appointment rates and revenue growth!!
Tip #8: When giving any type of electronic gift, test the product beforehand to make sure it is user friendly and free of defects. You’d give the wrong impression if the remote to the TV was more complicated than NASA’s control panel or if the digital video camera REALLY did add 10 pounds!
Tip #9: “To be an idea hound, engage your senses. Chase after new ideas. Eat fresh perspective. Seek interesting challenges.”
By John Storm (retrieved from Promotional Consultant magazine September/October 2006,
“How to Become an Idea Hound”)
