Q: How long do people REALLY keep promotional products?
A: Longer than you think! According to the Promotional Products Association International, studies show that people who receive promotional products keep them for the following:
-About one month 14%
-About six months 22%
-About seven to twelve months 9%
-More than one year 20%
-At least two years 35%
(Woah! that’s a long time!)
**results retrieved from PPAI 2006 handout on LJ Market Research 2004 study**
Q: WHY do people keep promotional products?
A: 75.4% stated that they kept the item because they thought it was useful. 20.2% of people kept the item because they thought it was attractive.
**results retrieved from PPAI 2006 handout on LJ Market Research 2004 study**
Q: What do people do with a product they did not like?
A: ¼ of the people surveyed said that they gave the product to someone else. Although you don’t want to give a product that your target audience will not like or find useful, promotional products can become the gift that keeps on giving by being passed on to another individual.
Q: What do I need to know before consulting with my promotional products guru?
A: Some helpful things to make sure you have the ultimate product
experience would be the following:
- Budget
- Target Audience
- Logo specifications
- Quantities
- In hands date
Q: What is the best way to recognize my employees so that they feel appreciated and recognized?
A: PROMOTIONAL PRODUCTS and/or high-end gifts! DUH!
Q: Want to increase response rates from your next marketing campaign?
A: Send your top clients a product that won’t function until they call you to get the missing piece!
Q: Want to know the total dollar amount spent on promotional products in 2005? GUESS!
A: Hint: It may be higher than you think!
- $32,593,402
- $960,471,051
- $5,023,798
- $18,013,763,752
**Correct answer: 4** (Retrieved from Promotional Products Association International)
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